Ecommerce design is a key element in the success of your online business. It improves user experience, reflects your brand and helps with your search engine optimization. It’s easy to make mistakes that could hurt your sales. These ecommerce design errors can lead to problems with conversion optimization.
Avoid these mistakes in e-commerce to increase sales and offer the best online shopping experience.
Too many details:
Many designers with inadequate understanding of ecommerce design try to pack too many elements into their site. This often results in an unorganized design that confuses customers. In addition excessive information can hinder shoppers from making an informed purchase.
Poor image quality:
High-quality images of products are essential for converting online buyers. This is particularly true for ecommerce websites that sell clothing or other accessories. It is essential to include multiple images and photos for each item so customers can easily see the features and other details. Make sure that the images are clear, and also depict the product from all angles.
Insufficiently explaining the products:
The primary reason for a buyer visiting an eCommerce website is to learn more about the products that they’re thinking of purchasing. This is why it’s vital that your product descriptions are easy to understand and aren’t overloaded with jargon.
Too many clicks
A slow loading website is an irritation to online customers. A long page load time could cause customers to leave your website. To avoid this, choose responsive ecommerce designs that adjust to mobile devices and allow shoppers to sign in using their Google or Facebook account.