Online Dating Market Size, Share & Growth Report, 2030

Rise in internet penetration in the major parts of the globe has led to increased usage of smartphones. This factor provides immense opportunity for dating service players to develop apps that are convenient to use on smartphones. The proliferation of smartphones and the increasing internet penetration are among the major factors that are expected to drive the growth of this market. The preference for online dating applications has been particularly growing in the wake of the outbreak of the COVID-19 pandemic. Several governments across the world have imposed lockdowns and restrictions on the movement of people and goods as part of the efforts to curb the spread of the coronavirus.

Lohan appeared to reveal her Tinder swiping habits when she tweeted that she had come across her younger brother Mike on the dating app. Keen to name and shame him she posted « look who I just found on the @tinderapp … hey bro » alongside a screen shot of his profile. There are, however, bodies such as the Matchmaking Institute, of which Ms MacLynn is a board member, and the Association of British Introductory Agencies. The independent UK Dating Awards, now in their second year, also aim to promote quality on and offline. The message, sent to Instinet clients at the end of last week, said that more and more singles are willing to try online dating.

Current statistics on this topic

Some, like Gutsy Dating—a dating app for people with digestive problems—are zoning in on niche requirements. The company even donated $100,000 for a dream wedding of an LGBTQ couple. So, if you are looking for a spouse, don’t make excuses and create a Tinder profile. Here’s a little tip — Mondays, 6–9 pm is the time you can get most matches. If you’ve never been a victim of a romance scam, consider yourself lucky. People use dating apps to make victims think they want a relationship, only to ask their love struck marks for money — usually under the pretense that they can’t continue the relationship without financial assistance.

My life is fab. I just need someone to share it with

The online dating market is huge, offering plenty of dating affiliate programs to choose from. Fewer online daters say someone via a dating site or app has threatened to physically harm them. Indeed, S’More bills itself as a “relationship app” rather than a dating app, and directs users to interact with each others’ profiles before sending messages or even seeing pictures. As you spend more time engaging with the profile, the photo becomes unblurred and the messaging function becomes available. Similarly, when a user receives a message, they have to spend some time checking out the sender’s profile before they can opt to read it.

The difference here is that this is a site aimed specifically at Jewish dating, another sub-niche in dating sites. Jews, like Christians, tend to prefer meeting, dating, and marrying people of their own faith. So there’s a real demand for sites like Jdate, especially for Jewish singles looking for their bashert. In fact, some people don’t meet their actual soul mate until they become single again in their 40’s and 50’s.

And mainstream dating sites tend not to cater to a slightly older audience even though there’s now a record number of single fiftysomethings looking for love. As one of the largest dating services in its niche, Silver Singles offers a host of benefits to its affiliate partners — from high-converting advertising materials to a strong brand presence, both online and on TV. This dating affiliate program keeps things nice and simple — you get paid $7 for every lead you send their way. Or you do once your referral completes the site’s personality test and meets their minimum requirements for new members. Dating sites aimed at professionals is a sub-niche, and typical of most sub-niches, there’s very little competition there. Americans who have never used a dating site or app are particularly skeptical about the safety of online dating.

Such initiatives are expected to drive the market in the Asia Pacific region. While it might become more difficult for smaller players to succeed, the industry has been abuzz since Facebook announced its foray into online dating. Users will be able to browse events in their city, but their activity and dating profiles will only be visible to others also utilizing the dating feature. The feature will be free and will span all groups, aiming to make “meaningful connections.” Facebook’s dating service will start testing later in 2018.


It’s worth noting Dating Factory’s customised dating sites provide users with online security – features essential to micro dating niches such as disabled dating. The creators of online dating sites and apps have at times struggled with the perception that these sites could facilitate troubling – or even dangerous – encounters. And although there is some evidence that much of the stigma surrounding these sites has diminished over time, close to half of Americans still find the prospect of meeting someone through a dating site unsafe.

Surgeon General, Dr. Vivek Murthy to offer a video of dating tips for the fall. The national Dating Services industry is most heavily concentrated in California, Arizona and New York. IBISWorld provides industry research for the Dating Services industry in 50 states. Move from texting to a phone or video call ASAP for a better sense of mutual interest and compatibility. Even if it feels awkward, it can save you a lot of time—and disappointment.

Market research report – table of contents

Some 12% of adults say they have married or entered into a committed relationship with someone they first met through a dating site or app. The outbreak of COVID-19 has further increased the number of users of online dating platforms around the world. Restrictions by several countries’ governments on travel and the closure of shops, malls and cafes further boosted its adoption worldwide. This has led to a substantial increase in subscriptions to various online dating platforms around the world. For example, the number of Bumble users increased to 1,142.1 thousand in 2020 from 855.6 thousand in 2019. The significant increase in users of the online dating platform around the world thus further accelerated the market growth during the pandemic.

Out of all, one of the crucial factors contributing to increased market size is an increase in the number of singles in North America, Asia-Pacific, and Europe region. As per IBISWorld, the US dating market size growth will be 2.4% in 2023. It means that the US dating services will have a market size of $4.3 billion in 2023.