The company started to expand in new frontiers of the gadget industry. In 1971 LEGO began to target young girls with the introduction of furniture pieces and dollhouses; in 1974 that introduced the first individual figures, known as Minifigures; and in 1979 this expanded in space with sets having astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of rings elements directed at young girls. This period also saw the creation of a supervision structure, with Godtfred Kirk Christiansen’s son and daughter Kjeld Kirk Kristiansen signing up the managerial staff and working to modernize the company’s manufacturing methods.
The 1971s also found the introduction of a system that allowed customers to pick out certain stones they needed to purchase and create their own products, rather than purchase pre-made systems; this was popular with adults, as well as children. In the same decade, Seglar branched out into medieval territory together with the Castle idea, and in 1980 the company added its first teach sets to its selection.
In 1989 Lego presented the Pirate idea, and with it a wide variety of pirate ships, lego and a leading position of vdr wilderness islands and treasure. The organization also extended its variety of facial expression, adding beards, eye spots and lip stick in addition to the normal two sight and smile. Some elderly Lego enthusiasts resented these kinds of changes, choosing the more simple faces of earlier models.
As Profano expanded into a huge international corporation, it had to find ways to fulfill the needs of their big name customers like Target, Wal-Mart and Toys ‘R’ Us, which usually demanded larger selections and faster transport times. To keep up with these requirements, the company did start to reduce total production moment for new products by making more using of computerized assemblage systems.