The New Era of Business Software and Reporting

When you hear the words « business software » or « reporting, » your mind might wander to binders filled with charts and spreadsheets, perhaps conference rooms packed with executives trawling through usefulness of this content slides. These images overlook an crucial aspect: the ability to generate value for businesses.

New technologies are working together to revolutionize business software and reporting. Machine learning and cognitive tools will take on a lot of the grunt work and allow humans to do more exciting, value-driven work.

The winners of this new era will define what it means to be a « product-led » company in the fullest sense and make their products engines to attract customers, retaining them and expanding. To do so they’ll need to integrate PLG principles into how they design, develop and distribute their products.